Retail companies
Individual cosmetic ranges for specialist retailers, department stores and physical sales concepts.
Retail & Own Brands
Your brand.
Your range.
Your successful presence.
Develop premium cosmetic products under your own brand with PLCC – aligned with your target audience, sales concept and the requirements of retail and e-commerce.
Discuss your project
Who we develop for
Cosmetic ranges for different retail models.
Whether physical retail, a chain concept or an online shop, we develop a product world that fits your market, audience and sales strategy.
Retail chains
Consistent product worlds for multiple locations, audiences and range sizes.
Online shops
Own-brand products for digital channels, platforms and direct-to-consumer models.
Established brands
Range extensions and new product categories for existing brands and retail portfolios.
Range concepts
Product worlds tailored to your market and target audience.
From a focused entry range to a comprehensive cosmetic portfolio, we create a clear, marketable and expandable structure.
Facial care
Cleansers, serums, creams, masks and specialist products for different skin needs.
Body care
Care products for different audiences, price points and applications.
Decorative cosmetics
Make-up products with coordinated colours, textures and attractive packaging.
Lip & nail products
Colour and care products as a standalone line or portfolio extension.
Product sets
Coordinated products for gift sets, promotions and seasonal sales concepts.
Limited editions
Time-limited collections for campaigns, seasons and sales activation.
An own brand with recognition value
A range that consistently carries your brand forward.
A successful own brand combines relevant products with clear positioning and a recognisable visual identity.
Formulations, packaging, colours and range architecture are considered together and aligned with your audience and sales environment.
- Consistent range and design language
- Products aligned with your audience
- Individual decoration and finishing
- Clear brand and product architecture
- A product world that can grow over time
Range & retail environment
Developed for retail and designed to stand out.
A cosmetic range must do more than perform well. Packaging formats, sizes, product structure and point-of-sale presentation all influence commercial success.
We develop product worlds that position clearly on shelf while also working effectively in online shops and digital sales channels.
- Ranges for retail and e-commerce
- Coordinated product sizes
- Clear navigation within the range
- Premium and brand-consistent presence
- Scalable range concepts
Project modules
What PLCC manages for your retail or own-brand project.
We support individual stages or coordinate the complete development of your range through to finished goods.
Product & range concept
Together, we define the target audience, product world, positioning and a commercially viable range.
Learn more →Formulations & textures
We select suitable formulations, textures and product properties for your concept and target market.
Learn more →Packaging & design
Packaging, materials, colours and finishes are aligned with your brand and intended sales environment.
Learn more →Quality & product safety
Quality, safety and regulatory requirements are integrated into the project from the beginning.
Learn more →Manufacturing & filling
After final approval, products are manufactured, filled, packed and prepared for delivery.
Learn more →Project management
A dedicated contact coordinates decisions, approvals and the next project stages.
Learn more →Process
From the range idea to a market-ready own brand.
Consultation
We discuss your brand, target audience, requirements and intended project scope.
Concept
We define the product range, formulations, packaging and project structure.
Selection
You review samples, textures, packaging options, colours and relevant details.
Approval
After final alignment, the required quality and regulatory steps are completed.
Implementation
Manufacturing, filling, packaging and delivery are coordinated.
Frequently asked questions
Questions about retail cosmetics and own brands.
Further information about development, manufacturing and working with PLCC can be found in our central FAQ.
View all FAQs →Can we begin with a small range?
Yes. A focused selection of strategically chosen products can be launched first and expanded later.
Can existing brand colours be used?
Depending on the product and packaging, colours, decoration, materials and finishes can be aligned with your corporate identity.
Are the products suitable for physical and online retail?
Yes. The range and packaging can be developed to perform both on shelf and in digital product presentation.
Can the range be expanded later?
Yes. A clear product and design language creates a strong foundation for future categories and products.
How long does own-brand development take?
The timeline depends on product selection, packaging, customisation, testing requirements and production scope.
Your retail or own brand
Let’s create a range with strong recognition value.
Tell us about your retail concept, audience and product ideas. Together, we will define the right next steps.
Send a project enquiry