Formulations & Textures

Formulations that perform.
Textures that fit your brand.

The formulation shapes the performance, skin feel and perception of a cosmetic product. PLCC supports you in selecting, adapting or custom-developing premium textures for skincare, decorative cosmetics and special private-label projects.

Private-label cosmetic products with different cream, gel, serum and make-up textures
200+ Ready-to-go formulations
Skincare Care, cleansing and specialist products
Make-up Decorative cosmetics and colour textures
Custom Selection, adaptation or new development
Different cosmetic textures including cream, gel, serum, oil, powder and foundation

Texture meets strategy

Not every good formulation is right for every brand.

A lightweight gel cream meets different expectations from a rich moisturiser. A serum needs to perform differently from a foundation, lip oil or powder product. That is why we never consider formulations in isolation.

Target audience, positioning, intended application, packaging and commercial framework are included in the selection from the outset. The result is not only a pleasant texture, but a product that fits the entire brand concept.

  • Sensory properties aligned with target audience and price positioning
  • Product performance and application in focus
  • Alignment with packaging and dispensing system
  • Consider feasibility, quality and market readiness early

Development Routes

Ready-to-go or custom formulation?

The right route depends on how quickly, individually and distinctly your product needs to be developed. Together, we assess which option fits your objectives, budget and timing.

01

Efficient Project Start

Ready-to-go formulations

Proven formulas and textures provide a reliable basis for commercially predictable implementation. Depending on the product and project framework, adaptations can be assessed.

  • Selection from more than 200 formulations
  • Proven sensory profiles and product concepts
  • Suitable for defined timelines
  • Custom branding and packaging possible
02

Maximum Differentiation

Custom Development

For special product ideas, an exclusive sensory profile or a clearly defined brand positioning, we develop a custom formulation together.

  • Development based on a specific requirements profile
  • Custom texture and application experiences
  • Targeted market differentiation
  • Alignment with packaging, claims and quality

Texture Worlds

From featherlight to rich.

Different product forms create different experiences. We advise which texture fits the application, target audience and positioning of your brand.

01

Creams & Emulsions

From lightweight day care to rich concepts for face and body.

02

Gels & Gel Creams

Fresh, modern textures for lightweight skincare, mask and after-sun concepts.

03

Fluids & Lotions

Fast-absorbing formulations for facial care, body care and functional applications.

04

Serums & Concentrates

Active-ingredient-focused products with a clear application logic and premium sensory profile.

05

Powders & Compacts

Loose and pressed make-up textures with finely tuned application and finish.

06

Lip, Gloss & Oil Textures

Care, colour and shine for modern lip products with different coverage levels and textures.

Selection backed by experience

We advise based on formulation and market logic.

The best formulation is the one that meaningfully combines product promise, application experience and commercial feasibility.

01

Target Audience & Positioning

Expected skin feel, price level and brand world set the direction.

02

Sensory Profile & Application

Spreadability, absorption, finish and dosage shape the product experience.

03

Packaging Compatibility

Texture, viscosity and packaging system need to be technically compatible.

04

Feasibility & Commercial Viability

Project size, development effort and production framework are assessed realistically.

In our showroom in Karlsfeld, you can compare textures, product samples and packaging directly and evaluate them together with us.

Explore the showroom

Process

How we find the right formulation.

01

Requirements

We clarify the product idea, target audience, application, intended effect and project framework.

02

Texture Selection

We assess suitable ready-to-go formulations or custom development routes.

03

Sampling

You evaluate sensory properties, skin feel, application and fit with your brand.

04

Coordination

The formulation, packaging compatibility, claims and required testing are coordinated.

05

Finalisation

After approval, the formulation is prepared for quality, regulatory and production processes.

Frequently Asked Questions

What should you know before selecting a formulation?

You can find further answers about development, packaging, production and collaboration in our central FAQ.

View all FAQs
What are ready-to-go formulations?

These are proven formulas and textures that can be used as the basis for a private-label project. Depending on the product and project framework, custom adaptations can be assessed.

Can an existing formulation be adapted?

Depending on the product, requested change, quantity and regulatory requirements, adaptations to texture, fragrance, colour or product concept can be assessed.

Which textures are available for skincare?

Options include creams, emulsions, gels, fluids, lotions, serums, oils, masks, cleansers and specialised skincare formulations.

Does PLCC also support make-up textures?

Yes. PLCC also supports decorative-cosmetics projects such as foundations, powders, lip products, mascaras and other colour-cosmetics concepts.

How is compatibility between texture and packaging assessed?

Viscosity, dosage, material and packaging function are assessed together. The required compatibility and quality tests depend on the specific product concept.

Your Formulation

Which texture fits your brand?

Let us assess together whether a proven ready-to-go formulation or a custom development is the right route for your product.

Send a non-binding formulation enquiry
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